Michael J Ferns is a Scottish director who has been obsessively making films since he was 12 years old… winning a BAFTA at age 16. He focusses on cinematic photography and authentic human performance. Michael has directed award-winning films for brands such as Aperol, Boots, Bud Light, Cow & Gate, Grants, Haven, Johnnie Walker, Napolina, Nespresso, Laithwaites, The Coop, Sainsbury’s, RBS, Schwartz, The Body Shop and Virgin.